Most men won"t even go shopping with their girlfriends, so it must be love for Princess Beatrice and boyfriend Dave Clark, who attended the Issa show at London Fashion Week yesterday.
The pair, who were sitting front row to watch star model Alice Dellal walk the catwalk, looked every inch the perfect couple as they shared a joke while waiting for the show to start.
Wearing this season"s Issa ant-print dress, teamed with a smart black blazer, the 21-year-old Princess looked glossy and polished.
Perfect couple: Princess Beatrice and Dave Clark were sitting front row at the Issa show at Somerset House
She was joined by a slimline Alexandra Burke, who wore a strapless leather dress, and Peaches Geldof, who wore a vermilion red style, both from the current spring line.
Former model Jodie Kidd, singer Pearl Lowe, model Tolula Adeyemi and television presenter Louise Roe werealso among the VIPs supporting the label, which is a favourite withstars as diverse as Scarlett Johansson and Gwen Stefani to Madonna and Sarah Brown.
Kate Middleton, who is also an Issa fan, did not attend, but her sister Pippa and brother, James, also joined the stars catwalk-side.
It was an impressive turnout given that its timing clashed with the star-studded Burberry show, which also took place yesterday afternoon.
Front row friends: Peaches Geldof, who sat next to television presenter Louise Roe, was joined at the show by Kate Middleton"s siblings James and Pippa, who attended in lieu of their sister
Supermodel Naomi Campbell, who is along-time friend of designerDaniella Issa Helayel and usually a regular on the label"s catwalk, didnot attend - instead 22-year-old society model Alice Dellal was star ofthe show.
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Dellal, whose head is partially shaven, modelled two statement designs from the autumn/winter 2010 collection; a beaded minidress, and a shimmering sequinned halterneck gown.
They formed part of a collection that had something of a rock-chic edge, with leather trousers and shearling coats and gilets, styled with fierce ankle boots and oversized sunglasses.
Celebrity turnout: Former model Jodie Kidd (left) and singer Pearl Lowe (centre) were among the stars to join Princess Beatrice (right) on the front row at the Issa show
Frock stars: Peaches Geldof and Alexandra Burke, pictured with designer Daniella Issa Helayel, both wore Issa
But the label"s Brazilian-born designer,Daniella Issa Helayel, did not stray too far from the signature style that has, to date, won her legions of fans.
A new incarnation of her "Lucky" dress came in vermilion red - a hue that appeared throughout, while those easy-to-wear silk jersey numbers were printed with a vibrant geometric design in khaki, lavender, red and yellow.
Yesterday"s show took place on the penultimate day of London Fashion Week. Today"s offering will feature menswear designers including Gieves and Hawkes, Topman Design, Hardy Amies and relative newcomer, A Child Of The Jago, by Agent Provocateur founder Joe Corre.
Model behaviour: Alice Dellal showcased two statement looks from Issa"s autumn/winter 2010 collection
Rock chic: Leather trousers and shearling gilets were styled with fierce ankle boots and oversized sunglasses
Signature style: Favourites such as printed silk jersey dresses and designer Daniella Issa Helayel"s famous "Lucky" frock (centre) had not been forgotten
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